Ras Al Khaimah, U.A.E – Branding is at its best. ZEETEX inaugurated a concept store ‘Café Zee’ at the showroom of one of its distributors in Ras Al Khaimah, UAE.

The idea behind this concept store is to engage the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation.

Any customer coming for tire installation, tire repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others.

The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Café Zee is an innovative and fascinating idea to add value to our ZEETEX brand where this would certainly revive the way customers spend their time during vehicle maintenance”, says Mr. Syed Zafar Abbas Jafri – Senior Vice President of UAE Business at ZAFCO.